KAWAII Since the 1970s, cuteness, in Japanese kawaii (可愛い?), has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, behavior, and mannerisms.[1] Foreign observers[who?] often find this cuteness intriguing, revolting or even childish because the Japanese employ it in a vast array of situations and demographics where, in other cultures, it would be considered incongruously juvenile or frivolous (for example, in government publications, public service warnings, office environments, military advertisements, and commercial airliners, among many others).

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KAWAII Ambassdor      Misako Aoki 

青木美沙子×HELLO KITTY×QUOLOMOトリプルコラボを記念して 青木美沙子さん1日店長決定!!

Cosplay (コスプレ kosupure?), short for "costume play",[1] is type of performance art in which participants don costumes and accessories to represent a specific character or idea. Characters are often drawn from popular fiction in Japan. Favorite sources include manga, anime, tokusatsu, comic books, graphic novels, video games, hentai and fantasy movies. Role play includes portrayals of J-pop and J-rock stars, Taiwanese puppet characters, science fiction characters, characters from musical stories, classic novels, and entertainment software. Any entity from the real or virtual world that lends itself to dramatic interpretation may be taken up as a subject. 

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A sailor suit is a uniform traditionally worn by enlisted seamen in the navy, and other government funded sea services. It later developed in to a popular clothing style for children.

Only in the early nineteenth century, after the Napoleonic wars, governments started prescribing a standard uniform.

In the Royal Navy, the sailor suit or naval rig [1] is known as Number One uniform and is worn by Able Rates and Leading Hands. It is primarily ceremonial, although it dates from the old working rigs of Royal Navy sailors which has changed continuously since its first introduction in 1857
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